Heather began working with Integrated Financial Group in 2012. Her expertise in brand strategy, copywriting, and content marketing for independent financial advisors has helped the consortium communicate their value proposition and grow significantly over the past 5 years. Heather works closely with IFG’s Executive Team to maintain the culture of the ‘Brain Trust’ with thoughtful content and strategic communication. Additionally, she offers targeting marketing support to advisor members for branding, websites, blogging, and social media. When she's not writing or wrangling her kids, you can find Heather out exploring Atlanta's jazz scene and hanging with friends. Proudly Canadian and soulfully Southern, Heather's other loves include coffee, kindness, the Lowcountry, Jack Russells, thrift stores, and people who think for themselves.